
A mindful fashion purchase is great; what’s better is a conscious effort to make it last!
As consumers are becoming increasingly aware of the environmental impact of fast fashion, second-hand and vintage clothing is becoming the preferred choice for many shoppers.
Over the past year, a number of Instagram shops selling one-of-a-kind curated vintage and second-hand apparel have popped up in India. While this is great news for conscious shoppers with budget constraints, it’s equally important that we care for these garments well so as to increase their lifespan.
Here’s an illustrated guide to help:


